Sunday, July 27th, 2008
The IECSC is in Orlando October 4th - 6th this year. Yours truly will be speaking on Saturday morning at 9:15 on driving retail sales through the roof. This conference has always been a mainstay for estheticians, and spa owners and this year should prove no exception. See below the class description. Be at my class, tell me you read about it on the TopSpaBee and you will receive a FREE gift.
Ten Ways to Drive Retail Sales Through the Roof
Nancy Reagan - Spa First Lady, N. Reagan Spa
Retail Sales are the largest driver of profit in a spa. Every increase in retail improves the profit to the bottom line. Ten ways to increase retail will include merchandizing tips, lighting, signage, recommendations forms, retail mix and other techniques (like don’t let them check out before the service) to inspire your front desk and therapists to drive retail sales through the roof. Retail Sales should be at least 15% of your revenue. This presentation would benefit spa managers, owners, and therapists. The value of increasing retail sales provides a direct flow through to the bottom line of profit and increased consumer loyalty.






