About two years ago, I met a girl, Heather Montgomery, at a Fitness for Women trade show.  I was selling wraps and she was selling a weight loss program.  It was a very casual meeting, but when I went to open the new spa, she called on me to show me these fabulous vitamins she was selling.  At the time I was selling the It Works vitamins, but It Works didn’t have OPC-3…which is a HEAVY duty antioxidant nor did they have Resveratrol.  So we set up the spa to sell those two products.  It was also very different from anything that we sold in that the vitamins were Isotonic (powder that is combined with water that simulates the blood, sweat & tears—like an IV).  I had just had my blood work done for my thyroid & my C-Reactive Protein had come back at 3.9 (very high).  The doctor told me to get on some antioxidants…so I started taking the OPC-3 and Resveratrol.  4 caps of the OPC-3 & 1 cap of the Resveratrol.  Six months went by and I was due again for a blood test….and the CRP came back at 1.5.  Doc was really impressed and asked me what I had been doing.  Of course, I couldn’t remember if I had been doing anything different.  Driving home, the light bulb went on and BONG! it’s the OPC-3 and Resveratrol.  So we really started selling more at the spa…and life was good…really good.  Heather kept telling me about the business and how great it was…and I kept telling her to go away…I have a spa and a sport fishing business…I am way too busy….I really like you, but thanks anyway.

In April of this year, Heather came by the spa with Andrew Weissman, one of the owners of Market America and son of Marty Weissman.  I was immediately on defense as they walked through the door…what were they doing here…I am very busy!!   Heather asked how the vitamins were doing…and I said great.  Heather is Ms Nutrametrix…she has developed a turn-key wellness programs for doctors that can add $100K to $300K to a doctor’s office in 1 year and she has taught me how to help doctors too…especially medi-spas.  Then she introduced me to Andrew and said simply, I feel like I owe you the courtesy of telling you that if you spend 8-15 hours a week for the next year with Market America, you will have a 6 figure income in a year.  She then said, your right leg is already built (I can explain this), you just have to build the left leg and you can do that with 4 doctors or 4 distributors…whichever you prefer.  Later that week, I had two clients come in and tell me that they were now taking vitamins from their doctors office (two separate doctors)….they were now taking NutraMetrix Isotonic vitamins.  My brain started to churn…6 figures…hmmmm.  So Bruce was in Panama, & I decided to spend some time researching this company Market America, the vitamins, etc.    Four months later, I am a Transitions Lifestyle Coach and getting ready to finish the training to be a Nutrametrix consultant.  The company is so wide in scope that you can really focus on the products that interest you….but I chose Transitions and Nutrametrix and Cash Back Shopping.  I have set up 6 distributors and taught them how to start their business….one who is in San Francisco.  Because the training is national, there are trainings in almost every city, plus extensive web trainings.  If you think you are too busy….don’t…or if your think you make enough money…. the best part of this business is empowering others to change their lives.  You become a teacher and a helper.  You teach others, even doctors, how to make more income and how they can help their patients and their colleagues.   Or you help your friends and family…get healthy.  You end up learning a business that empowers others to create  6-figure income and that is really the best part.

What is it?  Well for starters it is a franchise….it is called the Unfranchise Business.  Why??  Because it has all of the advantages of a franchise without the franchise fees.  Keep reading for more….

1. 1. The name of the company is Market America.
2. 2. It has been in business since 1992.
3. 3. Since inception Market America has never experienced a loss and is growing each year at 25%-30%
4. 4. Market America is the fastest growing company in the U.S. with over 3,500 products.
5. 5. Market America is a product brokerage company that specializes in one-to-one marketing.
6. 6. Market America has partner stores with Cash Back Shopping that offers over 35 million products.
7. 7. All though a privately owned company, Market America shares an independent audited financials every year.
8. 8. Market America shares more than 30% of earnings with distributors.
9. 9. Market America has the second best training program in the U.S.  Microsoft is # 1, and is our partner.
10. 10. Market America  partners with all of the best, Microsoft, Target, Home Depot, Staples, Saks, Macy’s, etc…Recognize any names?
11. 11. Market America is ranked #34 on the Internet top shopping sites.  Amazon is #1.
12. 12. MA has spent $60 million on their website which is bar none the best cash back shopping & as a distributor you earn from that.

Our main website (did you notice I went from “I” to “our”)—you see I took Bruce to the International Convention in Greensboro, NC in August….and yes he sat for 3 days of training (not a pep rally—it is training).   Now Bruce is working too!

Back to our main website is www.2Shop4Cash.com plus we have a mini-website for our vitamins - www.LiquidVitaminExpert.com .

If you are really interested in a 6 figure income in 24-36 months whether it is just extra income or your main source, you really should research Market America further.   After your research and due diligence, if you decide not to become a distributor, at least, order the vitamins and get healthy.  There is a really cool Nutri-Physical…  http://www.marketamerica.com/2shop4cash/index.cfm?action=services.npHome –take the quiz and then it tells you which vitamins to take.  The Isotonix vitamins have a patented delivery system and are 95% absorbable which means it goes directly into the blood stream….it is second best to having an IV of vitamins.  And there is science behind the products…no binders, no fillers…etc.

Best…..XOXO Nancy

]]> http://topspabee.com/?feed=rss2&p=234 http://topspabee.com/?p=233 http://topspabee.com/?p=233#comments Tue, 15 Jun 2010 17:01:10 +0000 topspabee http://topspabee.com/?p=233 I finally found a vitamin line that is set up for total profitability in either a doctor’s office or a medi-spa.  This program is so streamlined that if you follow step by step, the doctor or medi-spa will start generating between $2,000 and $5,000 in revenue per month.  This is only with 10% patient penetration and only assumes that the doctor sees 20-25 patients a day.

When I first saw the Nutrametrix program…I was like oh….but then the doctor down the street implemented the program and I saw the steps & the numbers.  Every GP, every internal medicine, and cardiologist should implement  this system in their practice.  It makes the patients happy and the doctor happy.

Did you know that 85% of patients are buying their vitamins at the pharmacy?  Who is telling them what to buy?  What are they actually buying?

:

• When a new customer calls to ask about your spa

treatments or hair services, describe first a popular hot

seller—one that’s priced above your “entry level”

treatment. Never suggest low-cost services unless asked

to!

• Set a company goal to make your higher priced treatments

your #1 sellers.

• Teach all employees to suggest premium services to

clients and callers first—they can go to a lower priced

offering if needed.

Tip #2: Sell more of your slower appointment time!

Problem: Evening and weekend appointments go quickly

but midday hours lack customers.

Solution:

• Instead of asking a client about preferred time first, tell

clients about the time you have open: “I’d be happy

to schedule your appointment. How would Tuesday or

Wednesday at 2:00 or 3:00 work for you? I have that

open right now.”

• Don’t assume that clients won’t accept those hours because

they haven’t seemed popular. If you want to sell something,

it helps to promote it instead of waiting for someone to ask!

Tip #3: Reduce the number and length of your spa packages!

Problem: Too many package choices; the larger packages are

expensive to track and train employees on, are difficult to

schedule (and take some of your best appointment times), create

big business losses when cancelled, and decrease retail sales.

Solution:

• Reduce packages to three in number, and not more than 4 hours

in length.

• Be sure to include a good retail-producing service (such as a

facial) at the end of the package to increase the chances of a

purchase.

This will open more of your prime time appointments for your

regular clients - the clients that are the most loyal, give the

most referrals, and buy more of your products!

Tip #4: Build some retail into your spa packages and premium priced

hair services!

Problem: Spa packages don’t produce any retail product sales and

some stylists can’t seem to be taught to sell anything.

Solution:

• Guarantee it! Create spa packages that include some home-use

products and price accordingly. Since most spa packages are

sold as gifts, they aren’t as price sensitive as other services.

• Your “Stress Relief” package can include a facial, massage,

pedicure, plus an aromatherapy candle and scented bath gel that

the recipient can enjoy before coming in for the appointment.

• High-end color treatments can include a shampoo or conditioner.

This allows a retail sale that isn’t subject to sales commissions and

permits you to sell some slower-moving items. This is a great

way to close-out some of your older inventory!

Tip #5: Don’t discount slow-selling products—showcase them!

Problem: Most spa and salon products fail to sell because they get

ignored, not because they’re unwanted by clients.

Solution: Instead of tossing them into the “sale” basket try these sales

techniques:

1. Move the product to a prominent place in the spa retail area, even the

reception counter.

2. Create a sign that says: “New!” or “Just Arrived!” and describe the

qualities and benefits of the product—emphasize positive feelings and

sensory descriptions!

3. Teach all employees that promote your retail products about the featured

item, why it’s great, who would want it, and then have everyone try it.

4. Make a contest to sell all of the inventory by a set date (no more than two

weeks) with a special prize for the highest seller – create enthusiasm!

Tip #6: Create a new and exciting “high-end” spa or salon treatment!

Here’s your opportunity to increase service sales

with little or no cost!

• Ask your stylists, estheticians, nail techs and body therapists to

create a new treatment using your existing products.

• Have them plan the protocol, name the treatment, and describe

how to promote it to clients.

• Make the treatment exotic, results-producing, and price it well

above your other standard offerings.

• Plan seasonal treatments that change regularly—this works

well!

Your customers and employees all love something new to try, so

why not author your own exclusive services?

This is a creative and income-growing way

to build your business!

Tip #7: Upgrade your gift certificate sales!

So easy that it’s funny! A man buying gift certificates for a woman in a

spa is like a woman buying gift certificates in an auto parts store;

they have one goal in mind: to get out of there as quickly as possible!

Rather than offer a man a service menu he probably can’t read, offer

him a (your) suggestion instead. Here’s the plan:

1. Select the spa package you most want to sell (not the least expensive

one like you used to…)

2. Ask him if he’d like a suggestion for a great gift that all of your

clients love! Of course he would…help him!

3. Tell him about your wonderful package and how much his recipient

will appreciate him for his choice. (Love Boat theme starts here…)

4. After he buys the package (yes, he will!) reinforce what a great

choice he made and what a lucky woman he has. Everyone’s happy!

Tip #8: Free yourself from the gift donation demand trap!

Problem: You love all of your customers, but how many times can you

hand out services to their charities before going broke?

Solutions: Here are two guaranteed ways to still be a generous business

but avoid giving away all of your valuable appointments:

• Give skin analysis gift certificates. These will only bring in the truly

interested clients, cost almost nothing to perform, and may produce a service

or product sale.

• Give makeup lessons. These are always the least-selling services at most spas

but a good place to look for new business. They’ll come in, produce

considerable retail sales, and help to fill those lonely makeup stools!

No cash value, swapping for something else, and loss of important service time!

Give a zillion of them, big hearted spa owner that you are!

*never give your appointments as raffle or door prizes—they’re often not valued by winners.

Tip #9: Stop killing retail product sales with samples!

Problem: Did you know that by offering your spa customers product

samples instead of recommending products to buy on-the-spot you lose

over 50% your potential sales? Samples allow customers time to reconsider

when they’re already primed to buy, cost you money to give away, and lets

employees run away from the responsibility of offering home-care advice.

Solutions:

• Require every service employee to fill out a product recommendation

form for every new spa customer. Sample only when clients ask for

samples, not before! You’ll need to make sure that this plan is being

faithfully fulfilled.

• Give samples only when: 1) Client doesn’t buy anything. 2) Client

reports already having a product similar to one suggested. 3) Client

has bought several items and you want to “gift” them with a sample.

4) They’re requested.

Tip #10: Doctors: cross sell your patients to your estheticians!

Problem: Physicians expect their patients to discover the services of the

office or medispa estheticians, but there’s often little to show for it.

Solution: Stop waiting and make it happen!

1. Have a facial and ask your esthetician to teach you about the treatment

and how to promote it to your patients (amazing how rarely this is done!)

2. Instruct patients on the wisdom and benefit of esthetic follow-up care

after receiving laser, IPL, peels, and other high-potency procedures.

3. Meet with esthetician(s) to plan a personal introduction routine and

description of post-treatment facial services.

4. Have an esthetician available for you to personally introduce to the patient

following your post-treatment advice.

5. Build the first facial treatment into the surgery price to stimulate use of your

esthetic services.

Do the above without delay! Your estheticians will appreciate the show of

support and you’re Profit will INCREASE!

 

Follow the wedding preparation timeline and I guarantee you will look perfect on your Wedding Day.

6 Months Before

If you don’t yet have a hair stylist you feel comfortable and confident with, schedule a consultation with several stylists.   They will find the right look for you and have plenty of time to experiment with different cuts and colors.  It takes time to get your hair and your body in great shape, so start early.

Begin a hair care regimen using conditioning hair care products. This will repair any damaged hair and improve the health of your hair. Remember to avoid chlorinated water if you have light or bleached hair!

Have your skin evaluated by a professional esthetician, which will determine your skin’s condition and proper treatment.   There are a multitude of skin care products and treatments that will give your skin that glowing look every bride should have on her wedding day.

If you have any body hair you would like to eliminate, make an appointment to begin receiving waxing services well in advance.  Waxing is a service you do not want to try three weeks before your wedding.

Now for the BIG-Gee!  You want to look in the best shape possible for your wedding day.  Do you need to lose a few pounds?  Begin a workout program to get in shape for the big day. Start with a Body Composition Analysis and let the fitness expert guide you on how to reach your goals.   You can workout on your own, but if you need help, begin working with a certified personal trainer who will customize a workout according to your personal fitness goals. 

Don’t forget that a healthy diet and workout routine will also improve your skin.   Stay hydrated! Make sure you drink at least 64 ounces of water each day or even better, drink half your body weight in ounces of water.  If you weigh 180 pounds, you will want to drink 90 oz. of water.

Don’t want to workout much less eat right?  Now for those of you who do not want to work out and you still want to look the best ever, there are some options:  One option is to try body wrapping to lose inches.  Make sure you use a body wrap that does not dehydrate you or heat you up to remove water.  You want a body wrap that reduces fat in the body and will also tighten, tone and firm your skin.  You want to lose inches, so make sure that you are using a product that works.

Another alternative is to look for supplements that help your body control your appetite and also help your system work to lose weight.  There are many around, but you need to check them out to make sure they alkaline the body, they provide the nutrients that you need, and that people have seen results.  Don’t depend on advertising to make decisions for your supplements.  A multi-vitamin, a green supplement, and something to calm those nerves might be a good start.

5 Months Before

Schedule a consultation with one a professional make-up artist who will try out different looks to determine which is best for you on your day.

Start receiving monthly manicures and pedicures to get your nails in       tip-top shape.

Also start receiving regular microdermabrasion or micro-current treatments for younger, smoother looking skin.

4 Months Before

Evaluate your fitness program with your personal trainer and make any adjustments according to your goals.   If you are not working with a trainer, review your supplements, and at home wraps to make sure you are focused on your weight goals.  Half the fun of getting there is having a goal.  If you are still eating fast food, don’t forget your fat fighters.

Forget flower arrangements for an hour and walk around the block to unwind.

3 Months Before

Start getting your hair trimmed every four to six weeks to keep it healthy.

Make an appointment with your hair stylist and make-up artist to preview your wedding day look. Remember to bring your veil and headpiece to make sure they coordinate with your hairstyle. This will give you plenty of time to make any adjustments.

Pick up a teeth whitening kit or have your pearly teeth whitened to have the best and brightest smile in all your wedding day pictures!

2 Months Before

Concentrate on keeping your skin beautiful – with a at home facial. Keep moisturizing and use our specialty skincare products for problem areas.  Using a facial mask at home helps to seal in the moisture, plump the skin and if you are over 30, minimize those fine lines.

1 Month Before

Schedule your last facial treatment.  This ensures that you will not have any breakouts on your wedding day.  Continue your supplements.  You will need the supplements more than ever, due to your stress level, your lack of time, and your huge “to-do” list.  Continue body wrapping twice a week.  Now is not the time for any bulges in the wrong place.

2 Weeks Before

Meet with your hair stylist to receive your final trim and hair color treatment.   Make sure you are staying stress free with maybe a yoga or pilates class and get plenty of sleep each night.  Use a facial mask every other night to keep the skin well hydrated and plump.

1 Week Before

Have your eyebrows waxed and receive any other facial or body waxing for the last time.  Confirm your hair, make-up and nail appointments.

Stay out of the sun as much as possible. No bride wants to be sunburned on the big day!  It is okay to spray tan, but don’t try it this week f you have never done it before. 

1 Day Before

Get a Manicure and Pedicure, and a massage.  Or better you exfoliate and moisturize your body.   Stay extra-hydrated.  Body wrap those places that need a couple of inches here and there.  Don’t forget your water and your supplements.

Take a nap! Rest assured that you will look your best on your wedding day!

The Big Day

Allow yourself ample time to get ready.  Take a deep breath, smile and have fun! You look beautiful, in shape, and you are walking down the aisle to the man of your dreams!

For trusted sources on body wraps, and supplements for that big day, the following web sites may provide more information and specifics.  Body Wraps or Body Wraps and Supplements.

 

What Causes Cellulite?

Cellulite results from a hormonal disease driven by estrogen and the destruction of collagen.  It is a very complex disease that includes hormones, the menstrual cycle, and enzymes.  The fatty tissue in men and women is exactly the same, except the woman has a receptor that signals the body to reserve the fat for a potential baby.  This monthly buildup of the enzymes and then the menstrual cycle accounts for cellulite in women.    Studies are ongoing in Asian women to discover why they do not have cellulite. 

It is no wonder that women experience the highs and lows of the month, as the body undergoes some 400 “periods” in a lifetime.  This up and down of hormones including estrogen, progesterone and the stimulation of the enzymes is very critical to the connective tissue which holds the collagen and fatty tissue.  One thing to remember, toxins do not cause cellulite nor does a bad diet or lack of exercise.  Cellulite results from a hormonal roller coaster and is really a disease.

Can Cellulite be Cured?

There is no single miracle cure for cellulite, but there are treatments that produce results for smoothing, toning, and firming the skin.  Laser therapy, high frequency energy, and micro-current can all have an effect on treating cellulite long term.    Velashape^TM, one of the newest FDA approved treatments for cellulite has produced fabulous results as it delivers heat into the fatty tissues.  At the completion of a Velashape^TM treatment, often a wrap is added to make the treatment have even better results.  One of the wraps recommended by the Velashape^TM treatment provider is the It Works Ultimate Body Applicator.  When applied after the treatment, the wrap continues the treatment and results in possibly more inch loss and smoother skin.

Applying the It Works Body Wrap after a Velashape^TM  treatment includes applying the wrap, covering with saran wrap, and drinking one-half your body weight in water.  The water is extremely important for moving the fatty tissue out of the body and eliminating the toxins.  The wrap alone is an excellent wrap for toning, tightening and firming the skin, but when it is combined with the powerful energy of the fat busting technology, the results are very successful.

The Wrap Cellulite Recommendation

If you choose the Velashape^TM route be sure to take along a wrap and a large, large bottle of water.  When your choice of wraps is in question, choose the one that clearly will give you the best results with your treatment.

If your budget does not include Velashape^TM, just check out the body wraps from It Works! Marketing or if you would like more information on body wraps click here.  You will see, they work!

Body wraps have been around since ancient times.  It is believed that former civilizations used clay and mud on the skin, not only to exfoliate the skin, but to utilize the rich minerals in the mud for healing, detox and weight loss.  The detoxification actually occurs due to a physiological effect in the brain. Once the detoxification process begins with a body wrap, it creates almost a circular affect with the body losing waste.  The body is eliminating the bad toxins while the skin is absorbing the “good” ingredients applied under the wrap.

Benefits of Weight Loss Body Wraps

Depending on the ingredients used in the body wrap, the benefits to the body wrap treatment can be numerous.  No matter what type of ingredients that are used, the wrap will always detoxify the body.  Other affects to the body can be hydration, healing, weight loss, fat loss, and exfoliation.

Let’s focus on the weight loss aspect of body wraps.  While historically most wraps have touted weight loss as the number one reason to wrap, the real truth is that most of these so-called weight loss wraps actually dehydrate the body causing the weight loss to be a temporary loss of water.  The loss of water is the result of covering up the body with a wrap that signals to the brain to send down excess serums.  This perspiration process is what most body wraps produce as a weight loss.  The results are temporary and can actually harm the body through dehydration.

Weight loss wraps need to reduce the fat cells to be a permanent “result” wrap.  The wrap needs to contain ingredients that absorb into the skin.  If it is really going to work for weight loss, it has to reduce the fat cells and it must absorb into the lower layers of the skin (the subcutaneous skin layer).  

1. First, the molecules in the lotion must be small enough to be absorbed into the skin and move to the lower layers of the skin where the fat cells reside.
2. The wrap must increase the circulation of the cells so that toxins can be eliminated.  The faster the cell cycle, the cell’s toxins will be thrown off, but need to be eliminated.
3. Water must be used to eliminate the toxins through the body’s own “waste” system.  The body is very brilliant in that all of the “waste” systems work very hard to eliminate toxins.  The kidneys and the liver are just two great examples of the body’s smart elimination system.  This system requires water and a lot of it.
4. Fat didn’t appear overnight, but fat cells can be shrunk with correct, synergistic ingredients and the correct method of wrapping.  The more occlusive the wrap will produce the best results with weight loss.

Body wraps are a targeted method to jump-start the weight loss process.  Fat loss can be achieved with some body wraps.  Use these body wraps as a tool to weight loss. It is not a quick snap your fingers fat loss, but an ongoing tool to permanent fat and weight loss.  Put it into your arsenal of fat loss tools, just like a better diet, eating right, exercise, and supplements.  All of these tools lead to weight loss and thus a healthier you.

Yes, women have cellulite, not just some of us, a whole lot of us have the ugly cells of so-called fat bubbling under the skin.  Some people told us diets, others said to exercise, while Dr. Peter Pugliese said, it really didn’t matter if we exercised or not, some of us are just predisposed to cellulite.  So, you see, even skinny women have cellulite.

Now, today, we have a unique targeted body wrap that helps with cellulite and the “orange peel” appearance.  How does this work?  Well, there are several ingredients that target just the cellulite.  One ingredient is a mouth full, “methylsilanol mannuronate”.  According to Milady’s Skin Care & Cosmetic Dictionary “tests indicate that as a result of its cutaneous hydration activity, it increases skin suppleness and moisturization, and aids in the reduction of cellulite”.

Most of us have tried diets and exercise, with some success; body wraps are becoming more popular as a way to lose weight, detox the body, and get rid of those little fat pockets that never seem to go away.  And today, you can apply and use the targeted body wrap in your own home; you don’t even have to go to the spa!

Body wraps were originally designed to wrap around the body causing the body to sweat and perspire.  Some people thought this was fat disappearing, but this was actually water weight.  With the home body wrap that we are reviewing, the ingredients are actually infused into the fabric, similar to hormone replacement patch.  The cloth when applied to the body helps to push the ingredients into the skin.

Home body wrap kits such as the one we are reviewing are designed to be used at home and are fairly easy to use. This targeted body wrap can be applied as part of your treatment.  Different wraps can contain many natural ingredients, but you want to look for seaweed or algae as the Detox ingredient for the body. 

If you are using a body wrap in your home, you should allow a total of about 1 to 4 hours for the body wrap procedure – about 10 minutes to apply and the rest of the time you can run errands, clean house, or just relax.  The wrap will work in 1 hour, but it takes 4 hours to be 100% complete.   You can take a shower before you wrap, but be sure you don’t have any oils or lotions on as the wrap is most effective against the bare skin.  You will not want to take a shower for about 4 hours after the wrap and you will want to drink half your body weight in water.  This is not a dehydrating wrap, you will not perspire.  The water is to flush out the toxins.  To get the best results is up to each individual.  Some will plan on 2 a week for 2 months, and maintenance after that…while others will continue their results. 

Cellulite body wraps have many advantages.  It is a lot less expensive to wrap cellulite at home than to go to a spa.  Body wrapping at a spa can cost from $75 to $150 depending on your area of the US.  A typical body wrap kit for home is going to cost between $50 and $100 and contain enough wraps for 4 sessions.  If you are applying to the thighs, you may split a wrap in half.  Aside from helping with weight loss and removing toxins from the skin, body wraps also improve the texture of the skin, firming, tightening and toning the skin. And one of the biggest advantages of targeted body wraps is their ability to successfully remove cellulite from the body.

If you have tried everything to remove that cellulite without success –consider trying a home targeted body wrap to remove the cellulite and shrink the fat.  Body wraps may not be for everyone, like pregnant women, and if you have medical conditions, like dialysis, you should consult your physician.  Most people who use a body wrap will claim that it is a very effective way to get rid of cellulite and lose fat.

Find out here where you can get the best targeted body wrap on the market today.

Nancy Reagan is considered a spa expert and consultant.  She is extremely knowledgeable in body treatments and the spa industry, and is a professional marketer and distributor of It Works! herbal body wraps worldwide.

Of course, I am not the  end all expert on retailing in spas, but I have learned a lot about spa retail in the last 20 years.  In fact when I started out I didn’t even realize that retail was part of the spa business or even how to run spa. It was a long journey.   I built a multi-million dollar business where retail sales were 35% of the total sales.  I shared some of my step-by-step plans and spa secrets that will help to drive retail through the roof.  

I cannot stress enough the importance of retailing in the spa.  I hope the room got it! 

The appointments were at 9:00, also the time that they open.  We waited at the glass doors and finally at 8:55 the spa concierge appeared and opened the doors.  She wasn’t really rude, but not really friendly either.  She was just doing her job.  She had us fill out the forms and blandly showed the locker rooms and lounge.  We quickly changed into robes and waited for our therapists.

I was called quickly into the treatment room and bid goodbye to my friend.  Little did I know, she was going to read a magazine for a half hour, before she realized that no one was coming to get her.  She then asked spa concierge about her massage, and her therapist was a “NO SHOW” for work.

Now I have many questions.

1. Don’t you have your therapists arrive 20 minutes before the first appointment?
2. Shouldn’t you know before client intake if your therapist is missing in action?
3. Be prepared in advance.  Be a good Boy Scout.
4. Have a backup for No Show Therapists.  It is going to happen. Have an on-call therapist.  That is why Broadway shows have understudies.  The show must go on.
5. If you fail in your service, provide an over the top gift to apologize.  A mumbled “I’m sorry” with a gift certificate does not complete the service transaction with delight.

We left the five star spa without delight or happiness, never to return.  Why pay for five stars when you can pay less and get the same treatment?