About TopSpaBee Spa Consultant and Speaker
TopSpaBee was founded by Nancy Reagan (no relation to the former first lady). Nancy is a former spa owner, entrepreneur and spa director for over 15 years. As a speaker and consultant, Nancy utilizes her extensive experience as a paramedical esthetician, bridal and special occasion makeup artist, and nail technician to better explain the day-to-day operations, demands, and opportunities in operating a spa.
Key areas of expertise include:
- Spa Marketing, Branding, and Identity (creating new or re-branding)
- Retail programs that Drive Retail from the Front Desk to the Therapist
- Marketing and Promotions to increase awareness and obtain new business
- Compensation Planning to Inspire Individual Growth with 4 tier Pay Scale and Goals
- Development and Branding of Private Label Products
- Menu Development with Protocols to Drive Success, Add-Ons, and Additional Sales
- Creating a Five Star Operation with Customer Service Skills and Front Desk Training
- Spa Development, Protocols, Operations Manuals, and Checklists
Nancy has appeared in the following articles and publications:
American Spa Magazine, Skin, Inc., The Palm Beach Post, Palm Beach Illustrated, Florida Trend, Boca Magazine, Dine Magazine, BIZBash FLA, Homemakers.com, Boca Life Magazine, DailyBeauty.com and JohnnyJet.com.
Sample Speaking Topics Include:
Speaker Topic 1:
10 Ways to Drive Retail Sales Through the Sky
Retail Sales are the largest driver of profit in a spa. Every increase in retail improves the profit to the bottom line. 10 ways to increase retail will include merchandizing tips, lighting, signage, recommendations forms, retail mix and other techniques (like don’t let them check out before the service) to inspire your front desk and therapists to drive retail sales through the roof. Retail Sales should be at least 25% of your revenue.
Speaker Topic 2:
How to create a Marketing Plan, Strategies, and Promotions that Really Work
Step by Step do-it-yourself marketing for a spa, salon or skin clinic, which includes setting up a marketing plan, creating strategies and promotions for long term growth. Guerrilla tactics to stretch your dollar while remembering the 80/20 rule and that your best “salesperson” is your current client. Key marketing drivers include New Client Bags, Referral cards and continued reminders to your clients.
Buzz Builder:
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